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About Us

Apparel Group cemented itself as a leading powerhouse in the fashion and lifestyle industry. The group caters to millions of customers through its 85+ brands across 2,100+ stores in more than 14 countries while employing over 20,000 multicultural staff.

Vision & Mission

Message from the Founder & Chairwoman

Strength

Our Values

Core Competencies

Great Place to Work

We were awarded the Great Place to Work® Certification across the GCC in 2015, 2016, 2017, 2018, 2020, 2021, 2022, and 2023 based on our employees’ direct feedback, proving that our people are truly valued. Our workplace culture meets the criteria for a great workplace as we continuously build trust with our employees.


Testimonials

Our Brands

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