About Us
Apparel Group cemented itself as a leading powerhouse in the fashion and lifestyle industry. The group caters to millions of customers through its 85+ brands across 2,100+ stores in more than 14 countries while employing over 20,000 multicultural staff.
Vision & Mission
Message from the Founder & Chairwoman
Strength
Our Values
Core Competencies
Great Place to Work
We were awarded the Great Place to Work® Certification across the GCC in 2015, 2016, 2017, 2018, 2020, 2021, 2022, and 2023 based on our employees’ direct feedback, proving that our people are truly valued. Our workplace culture meets the criteria for a great workplace as we continuously build trust with our employees.
Testimonials
Our Brands